The Great House Morningwood is without rival. Only the worthiest wear its sigil and speak it words (which includes Tactical Tyrion and all his associates).
Rise Before Dawn!
You can learn more at www.housemorningwood.com. Don't mind the one-eyed Dothraki with the M32 MGL at the holdfast gate. He's cranky 'cuz he got the clap. He's a terrible shot anyway.